Tuesday, 30 December 2014

How to scrape address from Google Maps

If you want to build a new online directory based website and want it to be popular with latest web contents, then you need the help of web scraping services from iWeb scraping. If you want to scrape address from maps.google.com, there is a specialized web scraping tool developed by iWeb scraping which can do the job for you. There are plenty of benefits with web scraping which includes market research, gathering customer information, managing product catalogs, compare prices, gather real estate data, gather job posting information etc. Web scraping technology is very popular nowadays and it saves lot of time and effort involved in manual extraction of data from websites.

The web scraping tools developed iWeb Scraping is very user-friendly and can extract specific information from targeted websites. It converts data from HTML web pages to useful formats like Excel spread sheets or Access database. Whatever web scraping requirements you have, you can contact iWeb Scraping as they have more than 3.5 years of web data extraction experience and offer the best prices in the industry. Also their services are available in 24x7 basis and free pilot projects will be done based on request.

Companies which require specific web data and look for an application which can automate the process and export the HTML data in structured format could benefit greatly from web scraping applications of iWeb scraping. You can easily extract data from multiple target websites, parse and re-assemble the information in HTML format to database or spread sheets as you wish. The application has simple point-and-click user-interface and any beginner can use it scrape address from Google Maps. If you want to gather address of people in particular region from Google maps, you can do it with help of web scraping application developed by iWebscraping.

Web Scraping is a technology that able to digest target website databases that are visible only as HTML web pages, and create a local, identical replica of those databases as a information or result. With our web scraping & web data extraction service we can capture web pages, then pin-point specific pieces of data/information you'd like to extract from web pages. What is needed in this process is much more than a Website crawler and set of Website wrappers. The time required to do web data extraction goes down in comparison to manually data copying and pasting job.

Source:http://www.articlesbase.com/information-technology-articles/how-to-scrape-address-from-google-maps-4683906.html

Sunday, 28 December 2014

Most Of The Recommended Web Scraping Data Into Business

More traditional Web search engines, websites visited, depending on how they were collected. The main disadvantage of these search engines is that they do not provide a method to extract the necessary information.

However, in modern times, the concept of scraping offs the website. Scraping all the relevant information and data contained in any web site can be found on the Internet together with the appearance.

Organizations and individuals to effectively and quickly recognized the need to gather information on the web scraping. Data structure that is more cut and paste can be accessed without having to contend with can not be collected.

If any other type of information to be able to arrange for the document. Traditional search engines use tools to harvest this website to a combination of individual clerks more sophisticated nuance with broad power. According to the criteria specified in the field of information is required.

News of the report on the software makes it easy for the crowd. The price and other analyzes to compare a pair of runs. Therefore, the Internet continues to work on the agencies that are required are a website as scrap. Web scraping by is the main reason for the growing number of companies.

Scraping the most reliable data Services Company based in India, offshore website provides information solutions to customers scraping. Data services to accomplish with your web search to try scraping, data mining, data conversion, data extraction, web scraping and web data in the data scraping.

Data Services are owned by scraping solution internet - India-based "Most of your trusted and reliable" service provider outsourcing. Data scraping Services offers high quality, accurate and manual internet scrape data and on the web scraping services at the lowest possible rate industry.

Data scraping Services is a firm based on the Indian expertise in outsourcing data entry, data processing, and Internet search and website scrape data. Data scraping Services offers great variety of data entry, data conversion, document scanning and data scraping service at the lowest possible rate industry since 2005. Services we offer cover the following areas; data entry, data mining, Web search, data conversion, data processing, scrape web sites, harvesting and collection of data internet email.

Data scraping Services follow the standard process to the highest quality Web search, data mining and web site services scratching. Search our website, data mining and data conversion projects to the process quality standards.

Most often the data must be scratched for the industry as part of lawyers, doctors, hospitals, students, schools, universities, chiropractor, dentists, hotels, property, real estate, pub, the bars, night club, a restaurant, and IT professionals. The most common medium to the database scraping and email numbers are directory business online, linked to, Twitter, Face book, social networking sites and search Google.

Data scraping service provider is the most trusted and reliable world of service, service of process data, data scrape, scrape data website, data mining, data extraction and business development database. We have already scraped some popular online business directories. We are only able to scrape public database available in any of the directory business.

Source:http://www.articlesbase.com/outsourcing-articles/most-of-the-recommended-web-scraping-data-into-business-5697814.html

Thursday, 25 December 2014

Limitations and Challenges in Effective Web Data Mining

Web data mining and data collection is critical process for many business and market research firms today. Conventional Web data mining techniques involve search engines like Google, Yahoo, AOL, etc and keyword, directory and topic-based searches. Since the Web's existing structure cannot provide high-quality, definite and intelligent information, systematic web data mining may help you get desired business intelligence and relevant data.

Factors that affect the effectiveness of keyword-based searches include:

• Use of general or broad keywords on search engines result in millions of web pages, many of which are totally irrelevant.

• Similar or multi-variant keyword semantics my return ambiguous results. For an instant word panther could be an animal, sports accessory or movie name.

• It is quite possible that you may miss many highly relevant web pages that do not directly include the searched keyword.

The most important factor that prohibits deep web access is the effectiveness of search engine crawlers. Modern search engine crawlers or bot can not access the entire web due to bandwidth limitations. There are thousands of internet databases that can offer high-quality, editor scanned and well-maintained information, but are not accessed by the crawlers.

Almost all search engines have limited options for keyword query combination. For example Google and Yahoo provide option like phrase match or exact match to limit search results. It demands for more efforts and time to get most relevant information. Since human behavior and choices change over time, a web page needs to be updated more frequently to reflect these trends. Also, there is limited space for multi-dimensional web data mining since existing information search rely heavily on keyword-based indices, not the real data.

Above mentioned limitations and challenges have resulted in a quest for efficiently and effectively discover and use Web resources. Send us any of your queries regarding Web Data mining processes to explore the topic in more detail.

Source: http://ezinearticles.com/?Limitations-and-Challenges-in-Effective-Web-Data-Mining&id=5012994

Monday, 22 December 2014

Scraping Fantasy Football Projections from the Web

In this post, I show how to download fantasy football projections from the web using R.  In prior posts, I showed how to scrape projections from ESPN, CBS, NFL.com, and FantasyPros.  In this post, I compile the R scripts for scraping projections from these sites, in addition to the following sites: Accuscore, Fantasy Football Nerd, FantasySharks, FFtoday, Footballguys, FOX Sports, WalterFootball, and Yahoo.

Why Scrape Projections?

Scraping projections from multiple sources on the web allows us to automate importing the projections with a simple script.  Automation makes importing more efficient so we don’t have to manually download the projections whenever they’re updated.  Once we import all of the projections, there’s a lot we can do with them, like:

•    Determine who has the most accurate projections
•    Calculate projections for your league
•    Calculate players’ risk levels
•    Calculate players’ value over replacement
•    Identify sleepers
•    Calculate the highest value you should bid on a player in an auction draft
•    Draft the best starting lineup
•    Win your auction draft
•    Win your snake draft

The R Scripts

To scrape the projections from the websites, I use the readHTMLTable function from the XML package in R.  Here’s an example of how to scrape projections from FantasyPros:

1 2 3 4 5 6 7 8    

#Load libraries

library("XML")

#Download fantasy football projections from FantasyPros.com

qb_fp <- readHTMLTable("http://www.fantasypros.com/nfl/projections/qb.php", stringsAsFactors = FALSE)$data

rb_fp <- readHTMLTable("http://www.fantasypros.com/nfl/projections/rb.php", stringsAsFactors = FALSE)$data

wr_fp <- readHTMLTable("http://www.fantasypros.com/nfl/projections/wr.php", stringsAsFactors = FALSE)$data

te_fp <- readHTMLTable("http://www.fantasypros.com/nfl/projections/te.php", stringsAsFactors = FALSE)$data

view raw FantasyPros projections hosted with ❤ by GitHub

The R Scripts for scraping the different sources are located below:

1.    Accuscore
2.    CBS - Jamey Eisenberg
3.    CBS – Dave Richard
4.    CBS – Average
5.    ESPN
6.    Fantasy Football Nerd
7.    FantasyPros
8.    FantasySharks
9.    FFtoday
10.    Footballguys – David Dodds
11.    Footballguys – Bob Henry
12.    Footballguys – Maurile Tremblay
13.    Footballguys – Jason Wood
14.    FOX Sports
15.    NFL.com
16.    WalterFootball
17.    Yahoo

Density Plot

Below is a density plot of the projections from the different sources:Calculate projections

Conclusion

Scraping projections from the web is fast, easy, and automated with R.  Once you’ve downloaded the projections, there’s so much you can do with the data to help you win your league!  Let me know in the comments if there are other sources you want included (please provide a link).

Source:http://fantasyfootballanalytics.net/2014/06/scraping-fantasy-football-projections.html

Thursday, 18 December 2014

Extractions and Skin Care

As an esthetician or skin care professional, you may have heard some controversy over the matter of performing extractions during a routine facial service. What may seem like a relatively simple procedure can actually raise great controversy in the world of esthetics. Some estheticians regard extractions as a matter of providing a complete service while others see this as inflicting trauma to the skin. Learning more about both sides of the issue can help you as a professional in making an informed decision and explaining the issue to your clients.

What is an extraction?

As a basic review, an extraction is removing impurity (plug of dead skin or oil) from a pore or pimple. It is the removal of both blackheads and whiteheads from the skin. Extractions occur after the skin has been thoroughly cleansed, exfoliated and sometimes steamed to soften the area prior to extraction.

Why Do It?

Extractions are considered a "must" by many estheticians when performing a routine facial because they want to leave their clients skin looking and feeling it's best. When done correctly, a simple extraction should be quick and relatively painless. As a trained esthetician it is important to know if your client has sensitive skin which would make them more prone to the damage that can be caused by extractions.

Why Not?

Extractions should only be performed by a trained esthetician and should not be done in excess. Extractions can cause broken capillaries or sin irritations that can lead to more (not less) breakouts. Extractions can also cause discomfort for your client when done incorrectly so you should seek their permission before performing any type of extraction during their facial. Remember your client has the right to know any product or procedure being performed on their skin and make an informed choice.

Who Decides?

As an esthetician it may be entirely up to you or it may be a procedure within your salon to do or not do extractions. It is important to check the guidelines of your employer and know their policies before performing any procedure. Remember to explain extractions and their benefits and possible complications to your client. Trust is an important part of any relationship and your client needs to know you are being open and honest with them. The last thing you want as a professional is a reputation for inflicting unnecessary and unwanted procedures or damage to your client's skin.

Bellanina Institute's owner and director, Nina Howard, is a multi-talented, forward-thinking entrepreneur who has built the Bellanina brand form the ground up to a successful million-dollar spa, spa training business, and skin care product line. Nina is a Licensed Esthetician with Para-Medical studies, Massage Therapist, Polarity Therapist, Skin Care Educator, Artist, and Professional Interior Designer.

Source:http://ezinearticles.com/?Extractions-and-Skin-Care&id=5271715

Wednesday, 17 December 2014

Data Mining - Techniques and Process of Data Mining

Data mining as the name suggest is extracting informative data from a huge source of information. It is like segregating a drop from the ocean. Here a drop is the most important information essential for your business, and the ocean is the huge database built up by you.

Recognized in Business

Businesses have become too creative, by coming up with new patterns and trends and of behavior through data mining techniques or automated statistical analysis. Once the desired information is found from the huge database it could be used for various applications. If you want to get involved into other functions of your business you should take help of professional data mining services available in the industry

Data Collection

Data collection is the first step required towards a constructive data-mining program. Almost all businesses require collecting data. It is the process of finding important data essential for your business, filtering and preparing it for a data mining outsourcing process. For those who are already have experience to track customer data in a database management system, have probably achieved their destination.

Algorithm selection

You may select one or more data mining algorithms to resolve your problem. You already have database. You may experiment using several techniques. Your selection of algorithm depends upon the problem that you are want to resolve, the data collected, as well as the tools you possess.

Regression Technique
The most well-know and the oldest statistical technique utilized for data mining is regression. Using a numerical dataset, it then further develops a mathematical formula applicable to the data. Here taking your new data use it into existing mathematical formula developed by you and you will get a prediction of future behavior. Now knowing the use is not enough. You will have to learn about its limitations associated with it. This technique works best with continuous quantitative data as age, speed or weight. While working on categorical data as gender, name or color, where order is not significant it better to use another suitable technique.

Classification Technique


There is another technique, called classification analysis technique which is suitable for both, categorical data as well as a mix of categorical and numeric data. Compared to regression technique, classification technique can process a broader range of data, and therefore is popular. Here one can easily interpret output. Here you will get a decision tree requiring a series of binary decisions.

Our best wishes are with you for your endeavors.

Source: http://ezinearticles.com/?Data-Mining---Techniques-and-Process-of-Data-Mining&id=5302867

Monday, 15 December 2014

RAM Scraping a New Old Favorite For Hackers

Some of the best stories involve a conflict with an old enemy: a friend-turned-foe, long thought dead, returning from the grave for violent retribution; an ancient order of dark siders from the distant reaches of the galaxy, hiding in plain sight and waiting to seize power for themselves; a dark lord thought destroyed millennia ago, only to rise again and seek his favorite piece of jewelry.  The list goes on.

Granted, 2011 isn’t quite “millennia,” and this story isn’t meant for entertainment, but the old foe in this instance is nonetheless dangerous in its own right.  That is the year when RAM scraping malware first made major headlines: originating as an advanced version of the Trackr malware, controlled through a botnet, it was discovered in the compromised Point of Sale (POS) systems of a university and several hotels.  And while it seemed recently that this method had dwindled in popularity, the Target and other retail breaches saw it return with a vengeance.  With 110 million Target customers having their information compromised, it was easily one the largest incidents involving memory scrapers.

How does it work?  First, the malware has to be introduced into the POS network, which can happen via any machine that is connected to the network, or unsecured wireless networks.  Even with firewalls, an infected laptop could serve as a vector.  Once installed, the malware can hide in the shadows, employing encryption or antivirus-avoiding tools to prevent its identification until it’s ready to strike.  Then, when a customer’s card gets used at a POS machine, the data contained within—name, card number, security code, etc.—gets sent to the system memory.  “There is that opportunity to steal the credit card information when it is in memory, perhaps even before your payment has even been authorized, and the data hasn't even been written to the hard drive yet,” says security researcher Graham Cluley.

So, why not encrypt the system’s memory, when it’s at its most vulnerable?  Not that simple, sadly: “No matter how strong your encryption is, if the system needs to process data or process the code, everything needs to be decrypted in memory,” Chris Elisan, principal malware scientist at security firm RSA, explained to Dark Reading.

There are certain steps a company can take, of course, and should take, to reduce the risk.  Strong passwords to access the POS machines, firewalls to isolate the POS network from the Internet, disabling remote access to POS systems, to name a few.  All the same, while these measures are vital and should be used, I don’t think, in light of recent breaches, they are sufficient.  Now, I wrote a short time ago about the impending October 2014 deadline imposed by the credit card industry, regarding the systematic switch to chipped credit card technology; adopting this standard will definitely assist in eradicating this problem.  But, until such a time when a widespread implementation of new systems comes about, always be vigilant to protect your data from attack, because what’s old is new again, and a colossal data breach is a story consumers are liable to seek financial restitution for.

Source:http://www.netlib.com/blog/application-security/RAM-Scraping-a-New-Old-Favorite-For-Hackers.asp

Saturday, 13 December 2014

Local ScraperWiki Library

It quite annoyed me that you can only use the scraperwiki library on a ScraperWiki instance; most of it could work fine elsewhere. So I’ve pulled it out (well, for Python at least) so you can use it offline.

How to use
pip install scraperwiki_local
A dump truck dumping its payload

You can then import scraperwiki in scripts run on your local computer. The scraperwiki.sqlite component is powered by DumpTruck, which you can optionally install independently of scraperwiki_local.

pip install dumptruck
Differences

DumpTruck works a bit differently from (and better than) the hosted ScraperWiki library, but the change shouldn’t break much existing code. To give you an idea of the ways they differ, here are two examples:

Complex cell values
What happens if you do this?
import scraperwiki
shopping_list = ['carrots', 'orange juice', 'chainsaw']
scraperwiki.sqlite.save([], {'shopping_list': shopping_list})
On a ScraperWiki server, shopping_list is converted to its unicode representation, which looks like this:
[u'carrots', u'orange juice', u'chainsaw']
In the local version, it is encoded to JSON, so it looks like this:
["carrots","orange juice","chainsaw"]


And if it can’t be encoded to JSON, you get an error. And when you retrieve it, it comes back as a list rather than as a string.

Case-insensitive column names
SQL is less sensitive to case than Python. The following code works fine in both versions of the library.

In [1]: shopping_list = ['carrots', 'orange juice', 'chainsaw']
In [2]: scraperwiki.sqlite.save([], {'shopping_list': shopping_list})
In [3]: scraperwiki.sqlite.save([], {'sHOpPiNg_liST': shopping_list})
In [4]: scraperwiki.sqlite.select('* from swdata')

Out[4]: [{u'shopping_list': [u'carrots', u'orange juice', u'chainsaw']}, {u'shopping_list': [u'carrots', u'orange juice', u'chainsaw']}]

Note that the key in the returned data is ‘shopping_list’ and not ‘sHOpPiNg_liST’; the database uses the first one that was sent. Now let’s retrieve the individual cell values.

In [5]: data = scraperwiki.sqlite.select('* from swdata')
In [6]: print([row['shopping_list'] for row in data])
Out[6]: [[u'carrots', u'orange juice', u'chainsaw'], [u'carrots', u'orange juice', u'chainsaw']]

The code above works in both versions of the library, but the code below only works in the local version; it raises a KeyError on the hosted version.

In [7]: print(data[0]['Shopping_List'])
Out[7]: [u'carrots', u'orange juice', u'chainsaw']

Here’s why. In the hosted version, scraperwiki.sqlite.select returns a list of ordinary dictionaries. In the local version, scraperwiki.sqlite.select returns a list of special dictionaries that have case-insensitive keys.

Develop locally

Here’s a start at developing ScraperWiki scripts locally, with whatever coding environment you are used to. For a lot of things, the local library will do the same thing as the hosted. For another lot of things, there will be differences and the differences won’t matter.

If you want to develop locally (just Python for now), you can use the local library and then move your script to a ScraperWiki script when you’ve finished developing it (perhaps using Thom Neale’s ScraperWiki scraper). Or you could just run it somewhere else, like your own computer or web server. Enjoy!

Source:https://blog.scraperwiki.com/2012/06/local-scraperwiki-library/

Thursday, 11 December 2014

Content Scraping Reuses Blog Posts without Permission

What do popular blogs and websites such as Social Media Examiner, Copy Blogger, CNN.com, Mashable, and Type A Parent have in common? No, it’s not traffic and a loyal online community, each was a victim of the content scraping site “BuzzMyFx.” Although most bloggers fall victim to content scrapers at least once, the offending website was such an extreme case the backlash against it was fast and furious. Thanks to the quick action of many angry bloggers, BuzzMyFix was taken down in a matter of days.

If you’re not familiar with content scraping sites and aren’t sure why they’re bad and what you can do if you fall prey, read on. Not knowing what steps you can take to remove your content from a scraping site can mean someone else is profiting from your hard work.

What is content scraping?

Content scraping is when a blog or website pulls in other bloggers’ content without permission, in many cases passing it off as their own. Instead of stocking their sites with unique content, they steal entire blog posts. Some do leave the original authors’ bylines, but there are plenty that don’t provide attribution at all. This is not a good thing at all.

If you don’t care about someone taking your content and putting it on their blogs and websites without your permission, you should. These sites are stealing traffic, search engine rankings, and even advertising revenue from bloggers. Moreover, by ignoring scraping sites you’re giving the message that this practice is OK.

It’s not OK.

How was BuzzMyFx different?
BuzzMyFx was a little different from your usual scrapers. Bloggers didn’t just find their content had been posted on this site, they learned their entire blogs — down to the design and comments — had been cloned. Plus, any bloggers checking to see if their blogs were being cloned immediately found themselves being scraped as well. Dozens, if not hundreds of blogs were affected. However, bloggers didn’t take this incident sitting down. They spread the word and contacted the site’s host en masse. Thanks to their swift action, and the high number of complaints, the site was removed quickly.

How can I tell if my content is being scraped?
Fortunately for content creators, scrapers are a lazy bunch. Because their sites are automated, and they don’t check or read the content being pulled, they don’t take many precautions to ensure the people they scrape from don’t find their sites. In fact, they may not even care. Fortunately, this makes it easy to learn if your content is being stolen.

    Link to your own articles — When you write a blog post and link to other (of your own) blog posts within that post, it’s not only good SEO. You also will get pingbacks whenever someone else steals your content because of your interlinks. You’re alerted when someone links to your content, and when content is published with your links, you’ll get that alert.

    Google Alerts — If your name, blog’s name, or other unique keywords are set up as Google Alerts, you’ll receive an e-mail every time content is published with these keywords.

    Analytics — When people click on your links that are in scraped content, it will show up as referring traffic in your analytics program. You should always check referring traffic so you can thank the referring site owner, but also to make sure no one is stealing your content.

What steps can I take to remove my content from a scraper?
If you find your content is being stolen, know you have several options. First, you’ll need to find out who owns the scraping site. You can find this out by doing a WHOis domain lookup, which will enable you to search for the website’s details, including the name of the webmaster, contact info, and the name of the site’s host.

Keep in mind that sometimes the website’s owner will pay extra to have his or her name kept private, but you will always be able to find the name of the host. Once you have this information, you can take the necessary steps to have your content removed.

    Contact the site’s owner personally: Your first step should always be a polite request to remove your content immediately. Let the website owner know he or she is in violation of the Digital Millennium Copyright Act (DMCA), and you will take the necessary steps to report him if he doesn’t comply.

    Contact the site’s host: If you can’t find the name of the person who owns the site, or if he won’t comply with your takedown request, contact the website’s host. You’ll have to prove your content is being stolen. As the host can be held liable for allowing the content theft, it’s in their best interest to contact the website owner and request removal.

    Contact Google: You can contact Google and fill out a form to have them remove the website from their search engines.

    Spread the word: Let all your blogging friends know about content scrapers when you come across them. The more people who take action against content scrapers, the less likely they are to do it again.

Contacting the webmaster with a takedown notice doesn’t have to be an intimidating process, either. The website Plagiarism Today has a wonderful set of stock letters to use to contact webmasters, web hosts, and even Google. All you have to do is insert the necessary information.

Content scrapers and cloners may try to steal your content, but you don’t have to let them. Stand up for what’s yours.

Source: http://www.dummies.com/how-to/content/content-scraping-reuses-blog-posts-without-permiss.html

Thursday, 4 December 2014

Scraping and Analyzing Angel List Syndicates: Kimono Labs + Silk

Because we use Silk to tell stories and visualize data, we are always looking for interesting ways to pull data into a Silk. Right now that means getting data into the CSV format. Fortunately, a wave of new and powerful visual webscraping tools and services have emerged. These make it very simple for anyone (no technical skills required) to scrape data from a website and export that data into a CSV which we can quickly upload into a Silk.

Cool New Scraping Tools
One of the tools we love in this new space is Kimono Labs. Backed by Y Combinator, Kimono combines a visual scraping editor with the ability to do very granular code-inspector level editing to scraping paths. Saved scrapes can be turned into APIs and exported as JSON. Kimono also lets you save time-series versioning of scrapes.

Data from angel-list-syndicates.silk.co

Like many startups, we watch the goings on at AngelList very closely. Syndicates are of particular interest. Basically, these are DIY venture capital pools that allow a qualified investor to serve as a syndicate leader and aggregate small investments from other qualified investors who are members of AngelList. The idea of the syndicates is to democratize the VC process and make it easier and less risky for individuals to participate.

We used Kimono to scrape information on the Top 25 Syndicates ranked by dollars backing each round. Kimono makes it very easy to visually designate which parts of a page to scrape and how many rows there are on a page. (Here you can see me highlighting the minimum dollar investment). We downloaded the information as a CSV and did a quick scrub to get it ready for upload to Silk. The process took no more than 15 minutes.

We could tell by eyeballing the numbers beforehand that a serious Power Law was in effect. And the actual data analysis on Silk bore this out. We chose to use a pie chart to show distribution. Three syndicates control nearly two-thirds of all the committed capital by Angel.co members in the syndicate program. One of the top three - Tim Ferriss - has no background as a venture capitalist or building technology companies but is rapidly becoming a force in startup investing. The person with the largest committed syndicate pool, Gil Penachina, is someone who is a quiet mover and shaker in Silicon Valley but he clearly packs a huge punch.

The largest syndicate in terms of likely commitments of deals per year is Foundry Group Angels, a group led by Brad Feld (@bfeld). While they put in less per deal, they are planning to back over 50 deals per year - a huge number. Trailing far behind those three was media impresario and Launch conference mogul Jason Calacanis, who is one of the most visible people in the startup space.

Source: http://blog.silk.co/post/83501793279/scraping-and-analyzing-angel-list-syndicates

Monday, 1 December 2014

What you have to know before requesting web scraping services?

Before you request web scraping services you have to know what are your needs (what data you need, structure of it and where you can find this data).

Step 1: Define what data you need?

Data needs depending on purpose, if you want to find new customers you probably need contact data from players in your industry. Also if you want to study your competitors you need to define who are they. Only after that you can select data sources (websites feeds or other electronic sources) for this extraction.

In many cases for discovering and defining data sources are used search engines like Google, Bing, Yahoo, and others.

Step 2: Structure of data

Data structure it’s directly linked to usage purpose. In many cases data structure it’s a table where a row represents an entity and a cell of this row represents a property of this entity. In other cases Data structure is a a chart or another graphic representation builder with data extracted from a web source.

Step 3: Number of data extraction

In many cases is needed one time data extraction. In other cases when you need a regular report, are needed periodically extractions.

If you have defined all of above points you are ready to request a quote and an amount estimation from this contact form.

Source: http://thewebminer.com/blog/2013/08/

Friday, 28 November 2014

Scraping SSL Labs Server Test Results With R

    NOTE: Qualys allows automated access to their SSL Server Test site in their T&C’s, and the R fucntion/script provided here does its best to adhere to their guidelines. However, if you launch multiple scripts at one time and catch their attention you will, no doubt, be banned.

This post will show you how to do some basic web page data scraping with R. To make it more palatable to those in the security domain, we’ll be scraping the results from Qualys’ SSL Labs SSL Test site by building an R function that will:

    fetch the contents of a URL with RCurl
    process the HTML page tags with R’s XML library
    identify the key elements from the page that need to be scraped
    organize the results into a usable R data structure

You can skip ahead to the code at the end (or in this gist) or read on for some expository that isn’t in the code’s comments.

Setting up the script and processing flow

We’ll need some assistance from three R packages to perform the scraping, processing and transformation tasks:

library(RCurl) # scraping
library(XML)   # XML (HTML) processing
library(plyr)  # data transformation

If you poke at the SSL Test site with a few different URLs, you’ll see there are three primary inputs to the GET request we’ll need to issue:

    d (the domain)
    s (the IP address to test)
    ignoreMismatch (which we’ll leave as ‘on‘)

You’ll also see that there’s often a delay between issuing a request and getting the results, so we’ll need to build in a GET+check-loop (like the javascript on the page does automagically). Finally, when the results are eventually displayed they are (at least for this example) usually either "Overall Rating" or "Assessment" and, we’ll use that status result in our tests for what to return.

We’ll account for the domain and IP address in the function parameters along with the amount of time we should pause between GET+check attempts. It’s also a good idea to provide a way to pass in any extra curl options (e.g. in the event folks are behind a proxy server and need to input that to make the requests work). We’ll define the function with some default parameters:

get_rating <- function(site="rud.is", ip="", pause=5, curl.opts=list()) {

}

This definition says that if we just call get_rating(), it will

    default to using "rud.is" as the domain (you can pick what you want in your implementation)
    not supply an IP address (which the script will then have to lookup with nsl)
    will pause 5s between GET+check attempts
    pass no extra curl options

Getting into the details

For the IP address logic, we’ll have to test if we passed in an an address string and perform a lookup if not:

# try to resolve IP if not specified; if no IP can be found, return
# a "NA" data frame

  if (ip == "") {

    tmp <- nsl(site)
    if (is.null(tmp)) {
      return(data.frame(site=site, ip=NA, Certificate=NA,
                        Protocol.Support=NA, Key.Exchange=NA,
                        Cipher.Strength=NA)) }
    ip <- tmp
  }

(don’t worry about the return(...) part yet, we’ll get there in a bit).

Once we have an IP address, we’ll need to make the call to the ssllabs.com test site and perform the check loop:

# get the contents of the URL (will be the raw HTML text)
# build the URL with sprintf

rating.dat <- getURL(sprintf("https://www.ssllabs.com/ssltest/analyze.html?d=%s&s=%s&ignoreMismatch=on", site, ip), .opts=curl.opts)

# while we don't find some indication of a completed request,
# pause and try again

while(!grepl("(Overall Rating|Assessment failed)", rating.dat)) {
  Sys.sleep(pause)
  rating.dat <- getURL(sprintf("https://www.ssllabs.com/ssltest/analyze.html?d=%s&s=%s&ignoreMismatch=on", site, ip), .opts=curl.opts)
}

We can then start making some decisions based on the results:

# if the assessment failed, return a data frame of NA's

if (grepl("Assessment failed", rating.dat)) {

  return(data.frame(site=site, ip=NA, Certificate=NA,
                    Protocol.Support=NA, Key.Exchange=NA,
                    Cipher.Strength=NA))
}

# otherwise, parse the resultant HTML

x <- htmlTreeParse(rating.dat, useInternalNodes = TRUE)

Unfortunately, the results are not “consistent”. While there are plenty of uniquely identifiable <div>s, there are enough differences between runs that we have to be a bit generic in our selection of data elements to extract. I’ll leave the view-source: of a result as an exercise to the reader. For this example, we’ll focus on extracting:

        the overall rating (A-F)
        the “Certificate” score
        the “Protocol Support” score
        the “Key Exchange” score
        the “Cipher Strength” score

There are plenty of additional fields to extract, but you should be able to extrapolate and grab what you want to from the rest of the example.

Extracting the results

We’ll need to delve into XPath to extract the <div> values. We’ll use the xpathSApply function to perform this task. Since there sometimes is a <span> tag within the <div> for the rating and since the rating has a class tag to help identify which color it should be, we use a starts-with selection parameter to just get anything beginning with rating_. If it returns an R list structure, we know we have the one with a <span> element, so we re-issue the call with that extra XPath component.

rating <- xpathSApply(x,"//div[starts-with(@class,'rating_')]/text()", xmlValue)

if (class(rating) == "list") {

  rating <- xpathSApply(x,"//div[starts-with(@class,'rating_')]/span/text()", xmlValue)
}

For the four attributes (and values) we’ll be extracting, we can use the getNodeSet call which will give us all of them into a structure we can process with xpathSApply

labs <- getNodeSet(x,"//div[@class='chartBody']/div[@class='chartRow']/div[@class='chartLabel']")

vals <- getNodeSet(x,"//div[@class='chartBody']/div[@class='chartRow']/div[starts-with(@class,'chartValue')]")

# convert them to vectors

labs <- xpathSApply(labs[[1]], "//div[@class='chartLabel']/text()", xmlValue)

vals <- xpathSApply(vals[[1]], "//div[starts-with(@class,'chartValue')]/text()", xmlValue)

At this point, labs will be a vector of label names and vals will be the corresponding values. We’ll put them, the original domain and the IP address into a data frame:

# rbind will turn the vector into row elements, with each

# value being in a column

rating.result <- data.frame(site=site, ip=ip,

                            rating=rating, rbind(vals),
                            row.names=NULL)

# we use the labs vector as the column names (in the right spot)    

colnames(rating.result) <- c("site", "ip", "rating",

                              gsub(" ", "\\.", labs))

and return the result:
return(rating.result)
Finishing up

If we run the whole function on one domain we’ll get a one-row data frame back as a result. If we use ldply from the plyr package to run the get_rating function repeatedly on a vector of domains, it will combine them all into one whole data frame. For example:

sites <- c("rud.is", "stackoverflow.com", "er-ant.com")

ratings <- ldply(sites, get_rating)

ratings

##                site              ip rating Certificate Protocol.Support Key.Exchange Cipher.Strength

## 1            rud.is  184.106.97.102      B         100               70           80              90

## 2 stackoverflow.com 198.252.206.140      A         100               90           80              90

## 3        er-ant.com            <NA>   <NA>        <NA>             <NA>         <NA>            <NA>

There are many tweaks you can make to this function to extract more data and perform additional processing. If you make some of your own changes, you’re encouraged to add to the gist (link above & below) and/or drop a note in the comments.

Hopefully you’ve seen how well-suited R is for this type of operation and have been encouraged to use it in your next attempt at some site/data scraping.

library(RCurl)
library(XML)
library(plyr)

 #' get the Qualys SSL Labs rating for a domain+cert

#'

#' @param site domain to test SSL configuration of

#' @param ip address of \code{site} (will resolve it and take\cr

#' first response if not specified, but that may not always work as you expect)

#' @param hide.results ["on"|"off"] should the results show up in the SSL Labs history (default "on")

#' @param pause timeout between tries (default 5s)

#' @param curl.opts options to pass to \code{getURL} i.e. proxy setting

#' @return data frame of results

#'

  get_rating <- function(site="rud.is", ip="", hide.results="on", pause=5, curl.opts=list()) {

# try to resolve IP if not specified; if no IP can be found, return

# a "NA" data frame

if (ip == "") {

tmp <- nsl(site)

if (is.null(tmp)) { return(data.frame(site=site, ip=NA, Certificate=NA,

Protocol.Support=NA, Key.Exchange=NA, Cipher.Strength=NA)) }

ip <- tmp

}

# need to let it actually process the certificate if not already cached

rating.dat <- getURL(sprintf("https://www.ssllabs.com/ssltest/analyze.html?d=%s&s=%s&ignoreMismatch=on&hideResults=%s", site, ip, hide.results), .opts=curl.opts)

while(!grepl("(Overall Rating|Assessment failed)", rating.dat)) {

Sys.sleep(pause)

rating.dat <- getURL(sprintf("https://www.ssllabs.com/ssltest/analyze.html?d=%s&s=%s&ignoreMismatch=on&hideResults=%s", site, ip, hide.results), .opts=curl.opts)

}

if (grepl("Assessment failed", rating.dat)) {

return(data.frame(site=site, ip=NA, Certificate=NA,

Protocol.Support=NA, Key.Exchange=NA, Cipher.Strength=NA))

}

x <- htmlTreeParse(rating.dat, useInternalNodes = TRUE)

# sometimes there is a <span ...> tag in the <div>, which will result in an

# empty list() object being returned. we check for that and handle it

# appropriately.

rating <- xmlValue(x[["//div[starts-with(@class,'rating_')]/text()"]])

if (class(rating) == "list") {

rating <- xmlValue(x[["//div[starts-with(@class,'rating_')]/span/text()"]])

}

# extract the XML objects for the ratings labels & values

labs <- getNodeSet(x,"//div[@class='chartBody']/div[@class='chartRow']/div[@class='chartLabel']")

vals <- getNodeSet(x,"//div[@class='chartBody']/div[@class='chartRow']/div[starts-with(@class,'chartValue')]")

# convert them to vectors

labs <- xpathSApply(labs[[1]], "//div[@class='chartLabel']/text()", xmlValue)

vals <- xpathSApply(vals[[1]], "//div[starts-with(@class,'chartValue')]/text()", xmlValue)

# make them into a data frame

rating.result <- data.frame(site=site, ip=ip, rating=rating, rbind(vals), row.names=NULL)

colnames(rating.result) <- c("site", "ip", "rating", gsub(" ", "\\.", labs))

return(rating.result)

}

 sites <- c("rud.is", "stackoverflow.com", "er-ant.com")

ratings <- ldply(sites, get_rating)

ratings

## site ip rating Certificate Protocol.Support Key.Exchange Cipher.Strength

## 1 rud.is 184.106.97.102 B 100 70 80 90

## 2 stackoverflow.com 198.252.206.140 A 100 90 80 90

## 3 er-ant.com <NA> <NA> <NA> <NA> <NA> <NA>

Source: http://www.r-bloggers.com/scraping-ssl-labs-server-test-results-with-r/

Wednesday, 26 November 2014

Data Mining KNN Classifier

Q1  

Suppose a data analyst working for an insurance company was asked to build a predictive model for predicting weather a customer will buy a mobile home insurance policy. S/he tried kNN classifier with different number of neighbours (k=1,2,3,4,5). S/he got the following F-scores measured on the training data: (1.0; 0.92; 0.90; 0.85; 0.82). Based on that the analyst decided to deploy kNN with k=1. Was it a good choice? How would you select an optimal number of neighbours in this case?

1 Answer

It is not a good idea to select a parameter of a prediction algorithm using the whole training set as the result will be biased towards this particular training set and has no information about generalization performance (i.e. performance towards unseen cases). You should apply a cross-validation technique e.g. 10-fold cross-validation to select the best K (i.e. K with largest F-value) within a range. This involves splitting your training data in 10 equal parts retain 9 parts for training and 1 for validation. Iterate such that each part has been left out for validation. If you take enough folds this will allow you as well to obtain statistics of the F-value and then you can test whether these values for different K values are statistically significant.

See e.g. also: http://pic.dhe.ibm.com/infocenter/spssstat/v20r0m0/index.jsp?topic=%2Fcom.ibm.spss.statistics.help%2Falg_knn_training_crossvalidation.htm

The subtlety here however is that there is likely a dependency between the number of data points for prediction and the K-value. So If you apply cross-validation you use 9/10 of the training set for training...Not sure whether any research has been performed on this and how to correct for that in the final training set. Anyway most software packages just use the abovementioned techniques e.g. see SPSS in the link. A solution is to use leave-one-out cross-validation (each data samples is left out once for testing) in that case you have N-1 training samples(the original training set has N).

Source:http://stackoverflow.com/questions/21121509/data-mining-knn-classifier?rq=1

Sunday, 23 November 2014

Using Kimono Labs to Scrape the Web for Free

Historically, I have written and presented about big data—using data to create insights, and how to automate your data ingestion process by connecting to APIs and leveraging advanced database technologies.

Recently I spoke at SMX West about leveraging the rich data in webmaster tools. After the panel, I was approached by the in-house SEO of a small company, who asked me how he could extract and leverage all the rich data out there without having a development team or large budget. I pointed him to the CSV exports and some of the more hidden tools to extract Google data, such as the GA Query Builder and the YouTube Analytics Query Builder.

However, what do you do if there is no API? What do you do if you want to look at unstructured data, or use a data source that does not provide an export?

For today's analytics pros, the world of scraping—or content extraction (sounds less black hat)—has evolved a lot, and there are lots of great technologies and tools out there to help solve those problems. To do so, many companies have emerged that specialize in programmatic content extraction such as Mozenda, ScraperWiki, ImprtIO, and Outwit, but for today's example I will use Kimono Labs. Kimono is simple and easy to use and offers very competitive pricing (including a very functional free version). I should also note that I have no connection to Kimono; it's simply the tool I used for this example.

Before we get into the actual "scraping" I want to briefly discuss how these tools work.

The purpose of a tool like Kimono is to take unstructured data (not organized or exportable) and convert it into a structured format. The prime example of this is any ranking tool. A ranking tool reads Google's results page, extracts the information and, based on certain rules, it creates a visual view of the data which is your ranking report.

Kimono Labs allows you to extract this data either on demand or as a scheduled job. Once you've extracted the data, it then allows you to either download it via a file or extract it via their own API. This is where Kimono really shines—it basically allows you to take any website or data source and turn it into an API or automated export.

For today's exercise I would like to create two scrapers.

A. A ranking tool that will take Google's results and store them in a data set, just like any other ranking tool. (Disclaimer: this is meant only as an example, as scraping Google's results is against Google's Terms of Service).

B. A ranking tool for Slideshare. We will simulate a Slideshare search and then extract all the results including some additional metrics. Once we have collected this data, we will look at the types of insights you are able to generate.

1. Sign up

Signup is simple; just go to http://www.kimonolabs.com/signup and complete the form. You will then be brought to a welcome page where you will be asked to drag their bookmarklet into your bookmarks bar.

The Kimonify Bookmarklet is the trigger that will start the application.

2. Building a ranking tool

Simply navigate your browser to Google and perform a search; in this example I am going to use the term "scraping." Once the results pages are displayed, press the kimonify button (in some cases you might need to search again). Once you complete your search you should see a screen like the one below:

It is basically the default results page, but on the top you should see the Kimono Tool Bar. Let's have a close look at that:

The bar is broken down into a few actions:

    URL – Is the current URL you are analyzing.

    ITEM NAME – Once you define an item to collect, you should name it.

    ITEM COUNT – This will show you the number of results in your current collection.

    NEW ITEM – Once you have completed the first item, you can click this to start to collect the next set.

    PAGINATION – You use this mode to define the pagination link.

    UNDO – I hope I don't have to explain this ;)

    EXTRACTOR VIEW – The mode you see in the screenshot above.

    MODEL VIEW – Shows you the data model (the items and the type).

    DATA VIEW – Shows you the actual data the current page would collect.

    DONE – Saves your newly created API.

After you press the bookmarklet you need to start tagging the individual elements you want to extract. You can do this simply by clicking on the desired elements on the page (if you hover over it, it changes color for collectable elements).

Kimono will then try to identify similar elements on the page; it will highlight some suggested ones and you can confirm a suggestion via the little checkmark:

A great way to make sure you have the correct elements is by looking at the count. For example, we know that Google shows 10 results per page, therefore we want to see "10" in the item count box, which indicates that we have 10 similar items marked. Now go ahead and name your new item group. Each collection of elements should have a unique name. In this page, it would be "Title".

Now it's time to confirm the data; just click on the little Data icon to see a preview of the actual data this page would collect. In the data view you can switch between different formats (JSON, CSV and RSS). If everything went well, it should look like this:

As you can see, it not only extracted the visual title but also the underlying link. Good job!

To collect some more info, click on the Extractor icon again and pick out the next element.

Now click on the Plus icon and then on the description of the first listing. Since the first listing contains site links, it is not clear to Kimono what the structure is, so we need to help it along and click on the next description as well.

As soon as you do this, Kimono will identify some other descriptions; however, our count only shows 8 instead of the 10 items that are actually on that page. As we scroll down, we see some entries with author markup; Kimono is not sure if they are part of the set, so click the little checkbox to confirm. Your count should jump to 10.

Now that you identified all 10 objects, go ahead and name that group; the process is the same as in the Title example. In order to make our Tool better than others, I would like to add one more set— the author info.

Once again, click the Plus icon to start a new collection and scroll down to click on the author name. Because this is totally unstructured, Google will make a few recommendations; in this case, we are working on the exclusion process, so press the X for everything that's not an author name. Since the word "by" is included, highlight only the name and not "by" to exclude that (keep in mind you can always undo if things get odd).

Once you've highlighted both names, results should look like the one below, with the count in the circle being 2 representing the two authors listed on this page.

Out of interest I did the same for the number of people in their Google+ circles. Once you have done that, click on the Model View button, and you should see all the fields. If you click on the Data View you should see the data set with the authors and circles.

As a final step, let's go back to the Extractor view and define the pagination; just click the Pagination button (it looks like a book) and select the next link. Once you have done that, click Done.

You will be presented with a screen similar to this one:

Here you simply name your API, define how often you want this data to be extracted and how many pages you want to crawl. All of these settings can be changed manually; I would leave it with On demand and 10 pages max to not overuse your credits.

Once you've saved your API, there are a ton of options (too many to review here). Kimono has a great learning section you can check out any time.

To collect the listings requires a quick setup. Click on the pagination tab, turn it on and set your schedule to On demand to pull data when you ask it to. Your screen should look like this:

Now press Crawl and Kimono will start collecting your data. If you see any issues, you can always click on Edit API and go back to the extraction screen.

Once the crawl is completed, go to the Test Endpoint tab to view or download your data (I prefer CSV because you can easily open it in Excel, CSV, Spotfire, etc.) A possible next step here would be doing this for multiple keywords and then analyzing the impact of, say, G+ Authority on rankings. Again, many of you might say that a ranking tool can already do this, and that's true, but I wanted to cover the basics before we dive into the next one.

3. Extracting SlideShare data

With Slideshare's recent growth in popularity it has become a document sharing tool of choice for many marketers. But what's really on Slideshare, who are the influencers, what makes it tick? We can utilize a custom scraper to extract that kind data from Slideshare.

To get started, point your browser to Slideshare and pick a keyword to search for.

For our example I want to look at presentations that talk about PPC in English, sorted by popularity, so the URL would be:

http://www.slideshare.net/search/slideshow?ft=presentations&lang=en&page=1&q=ppc&qf=qf1&sort=views&ud=any

Once you are on that page, pick the Kimonify button as you did earlier and tag the elements. In this case I will tag:

    Title
    Description
    Category
    Author
    Likes
    Slides

Once you have tagged those, go ahead and add the pagination as described above.

That will make a nice rich dataset which should look like this:

Hit Done and you're finished. In order to quickly highlight the benefits of this rich data, I am going to load the data into Spotfire to get some interesting statics (I hope).

4. Insights

Rather than do a step-by-step walktrough of how to build dashboards, which you can find here, I just want to show you some insights you can glean from this data:

    Most Popular Authors by Category. This shows you the top contributors and the categories they are in for PPC (squares sized by Likes)

    Correlations. Is there a correlation between the numbers of slides vs. the number of likes? Why not find out?
    Category with the most PPC content. Discover where your content works best (most likes).

5. Output

One of the great things about Kimono we have not really covered is that it actually converts websites into APIs. That means you build them once, and each time you need the data you can call it up. As an example, if I call up the Slideshare API again tomorrow, the data will be different. So you basically appified Slisdeshare. The interesting part here is the flexibility that Kimono offers. If you go to the How to Use slide, you will see the way Kimono treats the Source URL In this case it looks like this:

The way you can pull data from Kimono aside from the export is their own API; in this case you call the default URL,

http://www.kimonolabs.com/api/YOURPAIID?apikey=YO...

You would get the default data from the original URL; however, as illustrated in the table above, you can dynamically adjust elements of the source URL.

For example, if you append "&q=SEO"

(http://www.kimonolabs.com/api/YOURPAIID?apikey=YOURAPIKEY&q=SEO)

you would get the top slides for SEO instead of PPC. You can change any of the URL options easily.

I know this was a lot of information, but believe me when I tell you, we just scratched the surface. Tools like Kimono offer a variety of advanced functions that really open up the possibilities. Once you start to realize the potential, you will come up with some amazing, innovative ideas. I would love to see some of them here shared in the comments. So get out there and start scraping … and please feel free to tweet at me or reply below with any questions or comments!

Source: http://moz.com/blog/web-scraping-with-kimono-labs

Wednesday, 19 November 2014

Is It Time to End Screen Scraping?

As the industry works to improve the way online banking information is shared with personal financial management apps, a debate is brewing over whether to end the decades-old practice of screen scraping.

Proponents of the popular method say it is a valuable supplement to direct data feeds that may be incomplete or out-of-date. But screen scraping also raises risk concerns, since like other data collection methods it requires consumers to cough up their banking credentials.

"I have not talked to a bank that hasn't confirmed it's a growing problem in their organization," said Jim Routh, the chairman of the products and services committee at Financial Services Information Sharing and Analysis Center.

Financial institutions worry that data aggregators may not take all the appropriate security precautions. According to the FS-ISAC, an industry organization, startups are entering the aggregation market without making security a higher priority.

Routh, who is Aetna's chief information security officer and a former global head of application and mobile security for JPMorgan Chase, said the upstarts do some things well, but "protecting credentials isn't necessarily high on their priorities." The problem is worsened by data aggregators that collect marketing data, such as the device a consumer is using, to understand their behaviors across channels, he said.

The FS-ISAC has proposed creating a standard application programming interface to share information from bank accounts. The API would serve as the conduit for data when consumers wish to use a web or mobile app to receive push bill reminders, to verify their bank accounts or for numerous other PFM use cases.

The proposed API would also be designed to reduce the storage of financial data. But if the industry embraces the model, it would be harder for aggregators to do screen-scraping.

For years, PFM companies have used this tool to obtain customers' banking account information. With consumers' permission, aggregators log in with the customer's user name and password to grab financial data and use it to populate the mobile or web app of the customer's choice — whether or not the bank supports the technique.

Yodlee, which works with more than 300 banks as well as startups, argues that there is a place and a need for aggregators to collect data through various techniques to provide the best customer experience.

Brian Costello, vice president of operations and security at Yodlee, said his company uses a combination of methods to gather customer account data. If it couldn't get data from a direct feed, it could also screen scrape.

If the industry moved to embracing only one data exchange method, Yodlee could be more vulnerable to the problem of receiving outdated information from the banks.

When a bank changes an annual percentage rate, if it doesn't update the data feed it sends to the aggregator right away, the PFM services that rely on that data will appear stale. (Services like Credit Karma, Mint and Wallaby, for example, rely on aggregation technology to recommend financial products to consumers according to price, among other things.)

Proper maintenance of data feeds, of course, takes time and money — resources many banks are short on. But delays could also result from the bankers' dilemma: On the one hand, they want to let customers aggregate their accounts to gather intelligence on their competitors. On the other hand, they may have reservations about their rivals collecting that same data in the battle for wallet share.

"Banks are under tremendous pressure to retain and obtain more clients," said Costello.

Screen scraping also has maintenance requirements, though. The FS-ISAC white paper draft said the approach "requires some coordination from the FI to allow what appears to be an automated attack against their application. To avoid blocking the aggregator's attempt to screen scrape the financial institution's application with this or other current security controls, a whitelist of aggregator IPs are set up and maintained by the FIs."

Like Costello, Marc West, president of digital channels at Fiserv, said a combination of data collection methods is better than a standard data exchange approach that might fail to extract the necessary information. Any data feed, said West, offers a limited set of data and information, while a scrape can enable a custom data extract.

But Aetna's Routh said moving to a real-time API model would improve a recurring issue caused by screen scraping: customer service hiccups. A consumer may call the company behind the personal financial app when a link to an account is broken. The PFM provider might tell him to call the bank, when the problem could lie with the aggregator not knowing of an update to the bank's code.

"The consumer gets in the middle of a customer service issue that is thorny at best and unsolvable at worst," Routh said. "Unfortunately that happens more frequently than anyone would like to it happen.

The new model, then, is "inevitable" in Routh's point of view because of the risk and economics involved. "This won't happen overnight," he said. "It needs some legs."

Kristin Moyer, a research vice president in industry advisory services and banking and investment services at Gartner, said she expects more banks to embrace APIs as a way to compete in a digital world.

Already financial institutions like Capital One, Agricole Bank and Fidor Bank are piloting and testing the OAuth specification, which lets banks keep ownership of the customer log-in data but requires them to make available an API. (The FS-ISAC is also promoting OAuth 2.0 as a way to strengthen aggregation security.)

"It's something we will see a lot more of in the next two to three years," said Moyer. "It's an exciting time…I think the use of APIs will enable us as an industry [to do things] that we never really imagined possible before."

LESSONS ABROAD

The move away from screen scraping has already happened in some countries that lack a data exchange standard. Regulators in Poland, for example, recently recommended the practice halt. Responding to the guidance, mBank is one of the banks that changed its aggregation roadmap.

The bank, which spun off from BRE Bank, had been piloting a PFM service with friends and family and has now suspended the pilot. It had, however, already made use of aggregation technology so consumers, who weren't customers of the bank, could get loan decisions from mBank within half an episode of "Modern Family." Indeed, the bank would screen scrape consumers' external bank accounts to make a loan decision within five to 15 minutes. Now, loan decisions have to be made at a branch or for a smaller dollar amount after a consumer sends the bank a copy of an electronic statement.

"Right now we have to put it on the shelf. We haven't killed it. We want to resurrect it," said Michal Panowicz, senior director at mBank.

Overall, he sounds calm about the setback. "This is a regulator decision," said Panowicz. "We have to respect that. …We have to live with them on good footing."

But that doesn't mean it has given up on aggregation. Payday lenders can continue to screen scrape financial data in order to make loan decisions in Poland — which makes it an uneven playing field.

"We will try to convey the logic that [screen scraping] cannot be stopped," said Panowicz.

He views it as a longer term game for something he believes is valuable to consumers. mBank like other banks wants to realize the true aggregation dream: letting customers quickly switch bank accounts and products if they wish.

"To be honest, it's the most exciting part about aggregation... to move accounts to us without spending a minute of physical labor," he said.

Source:http://www.americanbanker.com/news/technology/is-it-time-to-end-screen-scraping-1071118-1.html

Monday, 17 November 2014

Data Scraping Guide for SEO & Analytics

Data scraping can help you a lot in competitive analysis as well as pulling out data from your client’s website like extracting the titles, keywords and content categories.

You can quickly get an idea of which keywords are driving traffic to a website, which content categories are attracting links and user engagement, what kind of resources will it take to rank your site…………and the list goes on…

 Scraping Organic Search Results

By scraping organic search results you can quickly find out your SEO competitors for a particular search term. You can determine the title tags and the keywords they are targeting.

    The easiest way to scrape organic search results is by using the SERPs Redux bookmarklet.

For e.g if you scrape organic listings for the search term ‘seo tools’ using this bookmarklet, you may see the following results:

You can copy paste the websites URLs and title tags easily into your spreadsheet from the text boxes.

    Pro Tip by Tahir Fayyaz:

    Just wanted to add a tip for people using the SERPs Redux bookmarklet.

    If you have a data separated over multiple pages that you want to scrape you can use AutoPager for Firefox or Chrome to loads x amount of pages all on one page and then scrape it all using the bookmarklet.

Scraping on page elements from a web document

Through this Excel Plugin by Niels Bosma you can fetch several on-page elements from a URL or list of URLs like:

    Title tag
    Meta description tag
    Meta keywords tag
    Meta robots tag
    H1 tag
    H2 tag
    HTTP Header
    Backlinks
    Facebook likes etc.

Scraping data through Google Docs

Google docs provide a function known as importXML through which you can import data from web documents directly into Google Docs spreadsheet. However to use this function you must be familiar with X-path expressions.

    Syntax: =importXML(URL,X-path-query)

    url=> URL of the web page from which you want to import the data.

    x-path-query => A query language used to extract data from web pages.

You need to understand following things about X-path in order to use importXML function:

1. Xpath terminology- What are nodes and kind of nodes like element nodes, attribute nodes etc.

2. Relationship between nodes- How different nodes are related to each other. Like parent node, child node, siblings etc.

3. Selecting nodes- The node is selected by following a path known as the path expression.

4. Predicates – They are used to find a specific node or a node that contains a specific value. They are always embedded in square brackets.

If you follow the x-path tutorial then it should not take you more than an hour to understand how X path expressions works.

Understanding path expressions is easy but building them is not. That’s is why i use a firefbug extension named ‘X-Pather‘ to quickly generate path expressions while browsing HTML and XML documents.

Since X-Pather is a firebug extension, it means you first need to install firebug in order to use it.

 How to scrape data using importXML()

Step-1: Install firebug – Through this add on you can edit & monitor CSS, HTML, and JavaScript while you browse.

Step-2: Install X-pather – Through this tool you can generate path expressions while browsing a web document. You can also evaluate path expressions.

Step-3: Go to the web page whose data you want to scrape. Select the type of element you want to scrape. For e.g. if you want to scrape anchor text, then select one anchor text.

Step-4: Right click on the selected text and then select ‘show in Xpather’ from the drop down menu.

Then you will see the Xpather browser from where you can copy the X-path.

Here i have selected the text ‘Google Analytics’, that is why the xpath browser is showing ‘Google Analytics’ in the content section. This is my xpath:

    /html/body/div[@id='page']/div[@id='page-ext']/div[@id='main']/div[@id='main-ext']/div[@id='mask-3']/div[@id='mask-2']/div[@id='mask-1']/div[@id='primary-content']/div/div/div[@id='post-58']/div/ol[2]/li[1]/a

Pretty scary huh. It can be even more scary if you try to build it manually. I want to scrape the name of all the analytic tools from this page: killer seo tools. For this i need to modify the aforesaid path expression into a formula.

This is possible only if i can determine static and variable nodes between two or more path expressions. So i determined the path expression of another element ‘Google Analytics Help center’ (second in the list) through X-pather:

    /html/body/div[@id='page']/div[@id='page-ext']/div[@id='main']/div[@id='main-ext']/div[@id='mask-3']/div[@id='mask-2']/div[@id='mask-1']/div[@id='primary-content']/div/div/div[@id='post-58']/div/ol[2]/li[2]/a

Now we can see that the node which has changed between the original and new path expression is the final ‘li’ element: li[1] to li[2]. So i can come up with following final path expression:

    /html/body/div[@id='page']/div[@id='page-ext']/div[@id='main']/div[@id='main-ext']/div[@id='mask-3']/div[@id='mask-2']/div[@id='mask-1']/div[@id='primary-content']/div/div/div[@id='post-58']/div/ol[2]//li/a

Now all i have to do is copy-paste this final path expression as an argument to the importXML function in Google Docs spreadsheet. Then the function will extract all the names of Google Analytics tool from my killer SEO tools page.

This is how you can scrape data using importXML.

    Pro Tip by Niels Bosma: “Anything you can do with importXML in Google docs you can do with XPathOnUrl directly in Excel.”

    To use XPathOnUrl function you first need to install the Niels Bosma’s Excel plugin. It is not a built in function in excel.

Note:You can also use a free tool named Scrapy for data scraping. It is an an open source web scraping framework and is used to extract structured data from web pages & APIs. You need to know Python (a programming language) in order to use scrapy.

Scraping on-page elements of an entire website

There are two awesome tools which can help you in scraping on-page elements (title tags, meta descriptions, meta keywords etc) of an entire website. One is the evergreen and free Xenu Link Sleuth and the other is the mighty Screaming Frog SEO Spider.

What make these tools amazing is that you can scrape the data of entire website and download it into excel. So if you want to know the keywords used in the title tag on all the web pages of your competitor’s website then you know what you need to do.

Note: Save the Xenu data as a tab separated text file and then open the file in Excel.

 Scraping organic and paid keywords of an entire website

The tool that i use for scraping keywords is SEMRush. Through this awesome tool i can determine which organic and paid keyword are driving traffic to my competitor’s website and then can download the whole list into excel for keyword research. You can get more details about this tool through this post: Scaling Keyword Research & Competitive Analysis to new heights

Scraping keywords from a webpage

Through this excel macro spreadsheet from seogadget you can fetch keywords from the text of a URL(s). However you need an Alchemy API key to use this macro.

You can get the Alchemy API key from here

Scraping keywords data from Google Adwords API

If you have access to Google Adwords API then you can install this plugin from seogadget website. This plugin creates a series of functions designed to fetch keywords data from the Google Adwords API like:

getAdWordAvg()- returns average search volume from the adwords API.

getAdWordStats() – returns local search volume and previous 12 months separated by commas

getAdWordIdeas() – returns keyword suggestions based on API suggest service.

Check out this video to know how this plug-in works

Scraping Google Adwords Ad copies of any website

I use the tool SEMRush to scrape and download the Google Adwords ad copies of my competitors into excel and then mine keywords or just get ad copy ideas.  Go to semrush, type the competitor website URL and then click on ‘Adwords Ad texts’ link on the left hand side menu. Once you see the report you can download it into excel.

Scraping back links of an entire website

The tool that you can use to scrape and download the back links of an entire website is: open site explorer

Scraping Outbound links from web pages

Garrett French of citation Labs has shared an excellent tool: OBL Scraper+Contact Finder which can scrape outbound links and contact details from a URL or URL list. This tool can help you a lot in link building. Check out this video to know more about this awesome tool:

Scraper – Google chrome extension

This chrome extension can scrape data from web pages and export it to Google docs. This tool is simple to use. Select the web page element/node you want to scrape. Then right click on the selected element and select ‘scrape similar’.

Any element/node that’s similar to what you have selected will be scraped by the tool which you can later export to Google Docs. One big advantage of this tool is that it reduces our dependency on building Xpath expressions and make scraping easier.

See how easy it is to scrape name and URLs of all the Analytics tools without using Xpath expressions.

Source: http://www.optimizesmart.com/data-scraping-guide-for-seo/

Sunday, 16 November 2014

Screenscraping from Java using jsoup – effective data gathering from websites

In a recent article I discussed screenscraping in a in hindsight fairly clumsy way (http://technology.amis.nl/blog/12786/building-java-object-graph-with-tour-de-france-results-using-screen-scraping-java-util-parser-and-assorted-facilities). While preparing for a series of articles on data visualizations, I had need of statistics regarding the Olympic Games – more specifically: the overall medal count per country during the 2008 Bejing Olympic Games. This information is readily available from dozens of websites. However, I could not find one hat offered the data in easy to process XML or CSV format – all websites had human consumers in mind.

Using screenscraping – we use a programmatic facility to consume the content that is intended to be displayed on screen to human users and subsequently process that content by extracting the required data from it. Some web-pages are easier to scrape than others – this depends on the richness of the HTML (the poorer the better for scraping), the required interactivity (JavaScript, AJAX – the less the better) and the structure used to present the data (tables, frequently despised by web developers, work rather well).

I came across a tool for screenscraping from Java, called jsoup – http://jsoup.org/. It turned out to be so incredibly easy to use – that I thouht I should share it.

Getting going with jsoup is as easy as can be:

1. download jsoup-1.6.1.jar (or whatever the latest version is) from http://jsoup.org/download

2. add this jar as a dependency in your project and/or application CLASSPATH

3. make use of jsoup in the code that does the screenscraping.

A simple example of code that uses jsoup (more examples on: http://jsoup.org/cookbook/):

One of the websites offering the overall medal count is http://www.databaseolympics.com/games/gamesyear.htm?g=26. The page looks as follows:

Image

Well, more importantly, the page looks like this:

Image

This means in terms of screenscraping: I will find the medal count for each country inside a TABLE element with styleclass pt8. Each country has a TR element. Only the first TR element does not represent a country score, as it is the table header. The first TD element in the TR represents the country. The name of the country can be retrieved as the text content from the A element in the TD. The next TD elements contain the numbers of medals in Gold, Silver, Bronze and Total.

The corresponding Java code with jsoup boils down to:

public static void main(String[] args) throws IOException, SQLException, InterruptedException {

        Document doc = Jsoup.connect(OlympicMedalMirrorProcessor.baseUrl + "?g=26").get();
        String title = doc.title();
        System.out.println(title);
        Element table = doc.select("table.pt8").get(0);
        Elements trs = table.select("tr");
        Iterator trIter = trs.iterator();
        boolean firstRow = true;
        while (trIter.hasNext()) {


            Element tr = (Element)trIter.next();
            if (firstRow) {
                firstRow = false;
                continue;
            }
            Elements tds = tr.select("td");
            Iterator tdIter = tds.iterator();
            int tdCount = 1;
            String country = null;
            Integer gold = null;
            Integer silver = null;
            Integer bronze = null;
            Integer total = null;
            // process new line
            while (tdIter.hasNext()) {

                Element td = (Element)tdIter.next();
                switch (tdCount++) {
                case 1:
                    country = td.select("a").text();
                    break;
                case 2:
                    gold = Integer.parseInt(td.text());
                    break;
                case 3:
                    silver = Integer.parseInt(td.text());
                    break;
                case 4:
                    bronze = Integer.parseInt(td.text());
                    break;
                case 5:
                    total = Integer.parseInt(td.text());
                    break;
                }

            }
            System.out.println(country + ": gold " + gold + " silver " + silver + " bronze " + bronze + " total " +
                               total);
        } //table rows

Source:http://technology.amis.nl/2011/08/03/screenscraping-from-java-using-jsoup-effective-data-gathering-from-websites/

Thursday, 13 November 2014

Interactive Crawls for Scraping AJAX Pages on the Web

Crawling pages on the web has become an everyday affair for most enterprises. Too often do we come across offline businesses as well who’d like data gathered from the web for internal analyses. All this eventually to serve customers faster and better. At times, when the crawl job is high-end cum high-scale, businesses also consider DaaS providers to supplement their efforts.

However, the web landscape too has evolved with newer technologies that provide fancy experiences to web users. AJAX elements are one such common aid that leave even the DaaS providers perplexed. They come in various forms from a user’s point of view-

1. Load more results on the same page

2. Filter results based on various selection criteria

3. Submit forms, etc.

When crawling a non-AJAX page, simple GET requests do the job. However, AJAX pages work with POST requests that are not easy to trace for a normal bot.

Difference between GET request and POST request- Scraping

GET vs. POST

At PromptCloud, from our experience with a number of AJAX sites on the web, we’ve crossed the tech barrier. Below is a quick review about the challenges that come with AJAX crawling and its indicative solutions-

1. Javascript Emulations- A bot essentially emulates human browsing to fetch pages. When this needs to be done for Javascript components on a page, it gets tricky. Headless browser, which emulates human interaction with a web page without an interface, is the current approach. These browsers click on various elements/ dropdown lists that are embedded within Javascript code and capture responses to be transferred to programs. Which headless browser to pick depends on what fits well into your current stack.

2. Fetch Bandwidths- Unlike GET requests which complete pretty quickly, POST requests take quite a bit of time due to the number of events involved per fetch. Hence a good amount of bandwidth needs to be allocated in order to receive the response. For the same reason, wait times need to be taken care of too else you might end up with incomplete responses.

3. .NET Architectures- This is a more complex scenario related to maintaining the View State. Most of the postbacks come with an event and its validation. The bot needs to track the view state and pass validations for the event to occur so that the code can be executed and results captured. This is achieved by adopting a mechanism to restore states if things break midway.

4. Page Encoding- Request and response headers need to be taken care of on AJAX pages. The request needs to be sent in the exact format as expected by the server (Content-type or media type, accept fields, etc.) and similarly responses need to be parsed based on the content-type.

A Use Case

One of our clients who is into sale of event tickets at discounted rates had us crawl one of the ticketing sites on the web weekly; one of the most complex AJAX crawling we’ve dealt with so far. For the data that was to be extracted, multiple AJAX fetches were needed depending on the selections made. Requests had to be made for a combination of items from the dropdown box. These came with cookies and session IDs. To add to the challenge the site was extremely dynamic and changed its structure every week making it difficult for us to follow what data was where on the page.

We developed an AJAX crawler specific to this site to take care of all the dynamics. Response times were taken care of so that we didn’t miss any relevant information. We included an ML component to improve the crawler which is now pretty stable irrespective of changes on the site.

Overall, AJAX crawling requires more compute power in addition to the tech expertise. And because there’s no uniformity on the web, there’s always a new challenge to overcome in this landscape. It wouldn’t be an overrating if we said we’ve done a good job at that so far and have developed the knack :)

Reach out to us for any kind of web scraping/ crawling- either AJAX or not. We’ll take care of the complexities.

Source: https://www.promptcloud.com/blog/web-scraping-interactive-ajax-crawls/

Wednesday, 12 November 2014

A Content Marketer's Guide to Data Scraping

As digital marketers, big data should be what we use to inform a lot of the decisions we make. Using intelligence to understand what works within your industry is absolutely crucial within content campaigns, but it blows my mind to know that so many businesses aren't focusing on it.

One reason I often hear from businesses is that they don't have the budget to invest in complex and expensive tools that can feed in reams of data to them. That said, you don't always need to invest in expensive tools to gather valuable intelligence — this is where data scraping comes in.

Just so you understand, here's a very brief overview of what data scraping is from Wikipedia:

    "Data scraping is a technique in which a computer program extracts data from human-readable output coming from another program."

Essentially, it involves crawling through a web page and gathering nuggets of information that you can use for your analysis. For example, you could search through a site like Search Engine Land and scrape the author names of each of the posts that have been published, and then you could correlate this to social share data to find who the top performing authors are on that website.

Hopefully, you can start to see how this data can be valuable. What's more, it doesn't require any coding knowledge — if you're able to follow my simple instructions, you can start gathering information that will inform your content campaigns. I've recently used this research to help me get a post published on the front page of BuzzFeed, getting viewed over 100,000 times and channeling a huge amount of traffic through to my blog.

Disclaimer: One thing that I really need to stress before you read on is the fact that scraping a website may breach its terms of service. You should ensure that this isn't the case before carrying out any scraping activities. For example, Twitter completely prohibits the scraping of information on their site. This is from their Terms of Service:

    "crawling the Services is permissible if done in accordance with the provisions of the robots.txt file, however, scraping the Services without the prior consent of Twitter is expressly prohibited"

Google similarly forbids the scraping of content from their web properties:

    Google's Terms of Service do not allow the sending of automated queries of any sort to our system without express permission in advance from Google.

So be careful, kids.

Content analysis

Mastering the basics of data scraping will open up a whole new world of possibilities for content analysis. I'd advise any content marketer (or at least a member of their team) to get clued up on this.

Before I get started on the specific examples, you'll need to ensure that you have Microsoft Excel on your computer (everyone should have Excel!) and also the SEO Tools plugin for Excel (free download here). I put together a full tutorial on using the SEO tools plugin that you may also be interested in.

Alongside this, you'll want a web crawling tool like Screaming Frog's SEO Spider or Xenu Link Sleuth (both have free options). Once you've got these set up, you'll be able to do everything that I outline below.

So here are some ways in which you can use scraping to analyse content and how this can be applied into your content marketing campaigns:

1. Finding the different authors of a blog

Analysing big publications and blogs to find who the influential authors are can give you some really valuable data. Once you have a list of all the authors on a blog, you can find out which of those have created content that has performed well on social media, had a lot of engagement within the comments and also gather extra stats around their social following, etc.

I use this information on a daily basis to build relationships with influential writers and get my content placed on top tier websites. Here's how you can do it:

Step 1: Gather a list of the URLs from the domain you're analysing using Screaming Frog's SEO Spider. Simply add the root domain into Screaming Frog's interface and hit start (if you haven't used this tool before, you can check out my tutorial here).

Once the tool has finished gathering all the URLs (this can take a little while for big websites), simply export them all to an Excel spreadsheet.

Step 2: Open up Google Chrome and navigate to one of the article pages of the domain you're analysing and find where they mention the author's name (this is usually within an author bio section or underneath the post title). Once you've found this, right-click their name and select inspect element (this will bring up the Chrome developer console).

Within the developer console, the line of code associated to the author's name that you selected will be highlighted (see the below image). All you need to do now is right-click on the highlighted line of code and press Copy XPath.

For the Search Engine Land website, the following code would be copied:

//*[@id="leftCol"]/div[2]/p/span/a

This may not make any sense to you at this stage, but bear with me and you'll see how it works.

Step 3: Go back to your spreadsheet of URLs and get rid of all the extra information that Screaming Frog gives you, leaving just the list of raw URLs – add these to the first column (column A) of your worksheet.

Step 4: In cell B2, add the following formula:

=XPathOnUrl(A2,"//*[@id='leftCol']/div[2]/p/span/a")

Just to break this formula down for you, the function XPathOnUrl allows you to use the XPath code directly within (this is with the SEO Tools plugin installed; it won't work without this). The first element of the function specifies which URL we are going to scrape. In this instance I've selected cell A2, which contains a URL from the crawl I did within Screaming Frog (alternatively, you could just type the URL, making sure that you wrap it within quotation marks).

Finally, the last part of the function is our XPath code that we gathered. One thing to note is that you have to remove the quotation marks from the code and replace them with apostrophes. In this example, I'm referring to the "leftCol" section, which I've changed to ‘leftCol' — if you don't do this, Excel won't read the formula correctly.

Once you press enter, there may be a couple of seconds delay whilst the SEO Tools plugin crawls the page, then it will return a result. It's worth mentioning that within the example I've given above, we're looking for author names on article pages, so if I try to run this on a URL that isn't an article (e.g. the homepage) I will get an error.

For those interested, the XPath code itself works by starting at the top of the code of the URL specified and following the instructions outlined to find on-page elements and return results. So, for the following code:

//*[@id='leftCol']/div[2]/p/span/a

We're telling it to look for any element (//*) that has an id of leftCol (@id='leftCol') and then go down to the second div tag after this (div[2]), followed by a p tag, a span tag and finally, an a tag (/p/span/a). The result returned should be the text within this a tag.

Don't worry if you don't understand this, but if you do, it will help you to create your own XPath. For example, if you wanted to grab the output of an a tag that has rel=author attached to it (another great way of finding page authors), then you could use some XPath that looked a little something like this:

//a[@rel='author']

As a full formula within Excel it would look something like this:

=XPathOnUrl(A2,"//a[@rel='author']")

Once you've created the formula, you can drag it down and apply it to a large number of URLs all at once. This is a huge time-saver as you'd have to manually go through each website and copy/paste each author to get the same results without scraping – I don't need to explain how long this would take.

Now that I've explained the basics, I'll show you some other ways in which scraping can be used…

2. Finding extra details around page authors

So, we've found a list of author names, which is great, but to really get some more insight into the authors we will need more data. Again, this can often be scraped from the website you're analysing.

Most blogs/publications that list the names of the article author will actually have individual author pages. Again, using Search Engine Land as an example, if you click my name at the top of this post you will be taken to a page that has more details on me, including my Twitter profile, Google+ profile and LinkedIn profile. This is the kind of data that I'd want to gather because it gives me a point of contact for the author I'm looking to get in touch with.

Here's how you can do it.

Step 1: First we need to get the author profile URLs so that we can scrape the extra details off of them. To do this, you can use the same approach to find the author's name, with just a little addition to the formula:

=XPathOnUrl(A2,"//a[@rel='author']", <strong>"href"</strong>)

The addition of the "href" part of the formula will extract the output of the href attribute of the atag. In Lehman terms, it will find the hyperlink attached to the author name and return that URL as a result.

Step 2: Now that we have the author profile page URLs, you can go on and gather the social media profiles. Instead of scraping the article URLs, we'll be using the profile URLs.

So, like last time, we need to find the XPath code to gather the Twitter, Google+ and LinkedIn links. To do this, open up Google Chrome and navigate to one of the author profile pages, right-click on the Twitter link and select Inspect Element.

Once you've done this, hover over the highlighted line of code within Chrome's developer tools, right-click and select Copy XPath.

Step 3: Finally, open up your Excel spreadsheet and add in the following formula (using the XPath that you've copied over):

=XPathOnUrl(C2,"//*[@id='leftCol']/div[2]/p/a[2]", "href")

Remember that this is the code for scraping Search Engine Land, so if you're doing this on a different website, it will almost certainly be different. One important thing to highlight here is that I've selected cell C2 here, which contains the URL of the author profile page and not just the article page. As well as this, you'll notice that I've included "href" at the end because we want the actual Twitter profile URL and not just the words ‘Twitter'.

You can now repeat this same process to get the Google+ and LinkedIn profile URLs and add it to your spreadsheet. Hopefully you're starting to see the value in this, and how it can be used to gather a lot of intelligence that can be used for all kinds of online activity, not least your SEO and social media campaigns.

3. Gathering the follower counts across social networks

Now that we have the author's social media accounts, it makes sense to get their follower counts so that they can be ranked based on influence within the spreadsheet.

Here are the final XPath formulae that you can plug straight into Excel for each network to get their follower counts. All you'll need to do is replace the text INSERT SOCIAL PROFILE URL with the cell reference to the Google+/LinkedIn URL:

Google+:

=XPathOnUrl(<strong>INSERTGOOGLEPROFILEURL</strong>,"//span[@class='BOfSxb']")

LinkedIn:

=XPathOnUrl(<strong>INSERTLINKEDINURL</strong>,"//dd[@class='overview-connections']/p/strong")

4. Scraping page titles

Once you've got a list of URLs, you're going to want to get an idea of what the content is actually about. Using this quick bit of XPath against any URL will display the title of the page:

=XPathOnUrl(A2,"//title")

To be fair, if you're using the SEO Tools plugin for Excel then you can just use the built-in feature to scrape page titles, but it's always handy to know how to do it manually!

A nice extra touch for analysis is to look at the number of words used within the page titles. To do this, use the following formula:

=CountWords(A2)

From this you can get an understanding of what the optimum title length of a post within a website is. This is really handy if you're pitching an article to a specific publication. If you make the post the best possible fit for the site and back up your decisions with historical data, you stand a much better chance of success.

Taking this a step further, you can gather the social shares for each URL using the following functions:

Twitter:

=TwitterCount(<strong>INSERTURLHERE</strong>)

Facebook:

=FacebookLikes(<strong>INSERTURLHERE</strong>)

Google+:

=GooglePlusCount(<strong>INSERTURLHERE</strong>)

Note: You can also use a tool like URL Profiler to pull in this data, which is much better for large data sets. The tool also helps you to gather large chunks of data from other social networks, link data sources like Ahrefs, Majestic SEO and Moz, which is awesome.

If you want to get even more social stats then you can use the SharedCount API, and this is how you go about doing it…

Firstly, create a new column in your Excel spreadsheet and add the following formula (where A2 is the URL of the webpage you want to gather social stats for):

=CONCATENATE("http://api.sharedcount.com/?url=",A2)

You should now have a cell that contains your webpage URL prefixed with the SharedCount API URL. This is what we will use to gather social stats. Now here's the Excel formula to use for each network (where B2 is the cell that contaiins the formula above):

StumbleUpon:

=JsonPathOnUrl(B2,"StumbleUpon")

Reddit:

=JsonPathOnUrl(B2,"Reddit")

Delicious:

=JsonPathOnUrl(B2,"Delicious")

Digg:

=JsonPathOnUrl(B2,"Diggs")

Pinterest:

=JsonPathOnUrl(B2,"Pinterest")

LinkedIn:

=JsonPathOnUrl(B2,"Linkedin")

Facebook Shares:

=JsonPathOnUrl(B2,"Facebook.share_count")

Facebook Comments:

=JsonPathOnUrl(B2,"Facebook.comment_count")

Once you have this data, you can start looking much deeper into the elements of a successful post. Here's an example of a chart that I created around a large sample of articles that I analysed within Upworthy.com.

The chart looks at the average number of social shares that an article on Upworthy receives vs the number of words within its title. This is invaluable data that can be used across a whole host of different on-page elements to get the perfect article template for the site you're pitching to.

See, big data is useful!

5. Date/time the post was published

Along with analysing the details of headlines that are working within a site, you may want to look at the optimal posting times for best results. This is something that I regularly do within my blogs to ensure that I'm getting the best possible return from the time I spend writing.

Every site is different, which makes it very difficult for an automated, one-size-fits-all tool to gather this information. Some sites will have this data within the <head> section of their webpages, but others will display it directly under the article headline. Again, Search Engine Land is a perfect example of a website doing this…

So here's how you can scrape this information from the articles on Search Engine Land:

=XPathOnUrl(<strong>INSERTARTICLEURL</strong>,"//*[@class='dateline']/text()")

Now you've got the date and time of the post. You may want to trim this down and reformat it for your data analysis, but you've got it all in Excel so that should be pretty easy.

Extra reading

Data scraping is seriously powerful, and once you've had a bit of a play around with it you'll also realise that it's not that complicated. The examples that I've given are just a starting point but once you get your creative head on, you'll soon start to see the opportunities that arise from this intelligence.

Here's some extra reading that you might find useful:

    http://findmyblogway.com/scraping-communities-with-xpath/

    http://builtvisible.com/data-entry-is-a-waste-of-time/

    http://www.seotakeaways.com/data-scraping-guide-for-seo/

    http://okdork.com/2014/04/30/the-step-by-step-guide-to-10x-growth-for-any-blog/

TL;DR

    Start using actual data to inform your content campaigns instead of going on your gut feeling.

    Gather intelligence around specific domains you want to target for content placement and create the perfect post for their audience.

    Get clued up on XPath and JSON through using the SEO Tools plugin for Excel.

    Spend more time analysing what content will get you results as opposed to what sites will give you links!

    Check the website's ToS before scraping.

Source:http://moz.com/blog/a-content-marketers-guide-to-data-scraping